Head of Marketing

To Apply please complete the ScoreApp - https://headofmarketing.scoreapp.com

Job Title: Head of Marketing

Reporting to: GM or CEO (depending on structure)

Department/Team: Growth / Marketing

Preferred Location: UK / Remote EMEA time zone preferred

Expected Start Date: ASAP

Contract Type: Full-time

Manages: Creative Strategy Lead/Producer, Performance Manager, Analytics/BI Lead, Funnel Specialist

The Mission

To architect, execute, and optimize a high-performance growth engine across paid acquisition, creative, funnel, and data systems - designed to scale Dent from a founder-led brand to a repeatable, system-led growth model, on track to reach £21M ARR by end of 2027.

The Role

Key Responsibilities

1. Own the Performance Engine

   • Lead paid acquisition across Meta, Google, LinkedIn, YouTube, etc.

   • Hit clear CAC/LTV targets and manage ROAS optimization.

   • Allocate and scale a media budget (£750k–£1M/year).
     

2. Lead Creative Strategy

   • Partner with internal/external creators to produce compelling ad concepts that drive high quality leads.

   • Build and manage a creative testing engine (message, format, hook).

   • Ensure creative aligns with program positioning and target segments.
     

3. Funnel & Conversion Optimization

   • Diagnose and optimize every step of the funnel: from lead to Gameplan to sale.

   • Build and implement triage, lead scoring, and retargeting systems.

   • Work cross-functionally to increase workshop-to-sale conversion to 20%+ by Sept.
     
     

4. Data & Analytics Leadership

   • Own weekly reporting on key growth KPIs and runs a weekly cross-functional growth sync on all growth levers, experiments and outcomes.

   • Drive CRM + attribution accuracy for fast, data-led decisions.

   • Identify and unblock funnel bottlenecks and rate-limiting steps.
     
     

5. Cross-Functional Revenue Ownership

   • Act as the connective tissue between Marketing, Sales, and Product.

   • Co-own the North Star metric and weekly revenue targets.

   • Drive continuous feedback loops between teams to increase efficiency.

Key Outcomes / Objectives

• Reduce CAC while increasing lead quality across all paid channels.

• Restore workshop-to-sale conversion rate to 20%+ by Q3.

• Launch and scale a rapid creative testing engine.

• Build a unified CRM and attribution stack that enables performance insight.

• Contribute to revenue growth in line with £7M CY2025 and £24M CY2027 targets.

About you

Must-Have Qualifications

• Track record scaling a growth engine in a high-growth startup or SaaS environments

• Direct experience managing £500k+ in paid media annually.

• Proven ability to align creative, performance, and funnel teams around revenue outcomes.

Nice-to-Have Additions

• Experience transitioning from founder-led to system-led marketing.
  Exposure to GTM motions in international markets (UK/US/APAC).

• Familiarity with Customer.io, and mainstream CRM systems.

Essential Personal Attributes

• Strategic, data-driven thinker who thrives in fast-paced environments.

• Calm under pressure; able to lead decisively across ambiguity.

• Deep customer empathy and ability to translate insights into action.

• Natural cross-functional collaborator and revenue owner.